10 facts about the film industry

1. The most expensive film was Spider Man 3, $258 million.

2. Top 3 Films in 2013 are Fast &Furious 6, Iron Man 3, Star Trek - Into Darkness

SIGNIFICANCE OF OF CONTINUING DEVELOPMENT OF DIGITAL MEDIA TECHNOLOGY - LUKAS KLIUCININKAS

2. What significance does the continuing development of digital media technology have for media institutions and audiences?

In this essay i will outline the continuous of social media (Twitter and Facebook). The social media is used through any style of advertisement as the social media is used by all ages and many different locations around the world. Young people are tend to use the social media the most as they like to socialise with each other using Twitter or Facebook. Thor 2 was distributed with social media such as Twitter and Facebook, they also used advertisements between well known T.V episodes for example 'Big Bang Theory' and also between Champions league football. I have visualised these advertisements when i was watching a football game and The Big Bang Theory.

Thor 2 was distributed in many ways such as the social media such,Twitter and Facebook have a big impact on advertisements as it is used all over the world, they also used advertisements between well known T.V episodes for example 'Big Bang Theory' and also between Champions league football. I have visualised these advertisements when i was watching a football game and The Big Bang Theory. Thor 2 has also used YouTube trailers of the film itself to gather a audience before the film. The equipment used for the film was high tech equipment which enhanced the voice and camerawork for the film which may of also had an effect on the popularity of the film.

InFear was also distributed with the social media including Twitter, Facebook and YouTube. As






Lukas Kliucininkas

what significance does the continuing development of digital media institutions and audiences? by Sarah Mohamed

Film

The continuing development of digital media institutions and audiences helps to promote low budget films through social networking sites such as Facebook, Twitter etc. This is because media technology has been made easy and available for audiences to access therefore any promotion via the internet will get attention. they have a low budget they cannot promote their films through 

IN FEAR by Sarah Mohamed

BUDGET- Low budget film 

DIRECTOR- Jeremy lovering is the director and screen writer for the film in fear. In fear is the first film he has done. He mostly does TV dramas. http://www.scifinow.co.uk/interviews/52581/in-fear-director-jeremy-lovering-on-2013s-scariest-uk-horror/PRODUCTION COMPANIES - Studio CanalIn fear was also selected for the Sundance film festival.

'In Fear' Overview By Antonia Enemuwe

1) The main stars           >    Iain De Caestecker, Alice Englert and Allen Leech.

2) Runtime of film         >    85 mins.

3) Filming locations       >    Bodmin Moor, Cornwall, England, UK.

4) Release date               >   15 November 2013.

5) Genre                         >   Thriller

6) Production Co            >   Big Talk Productions

7) Director                      >   Jeremy Lovering

In Fear - Lukas Kliucininkas

In Fear

In Fear Trailer

 
Cast: Iain De Caestecker, Alice Englert, Allen Leech

Director: Jeremy Lovering

Genre: Thriller

Storyline: Driving, lost and tormented in the night, primal fears of the dark and the unknown give way to fear that you have let the evil in, or that it is already there.

Release Date: 15 November 2013 (UK)

Produced by Studio Canal UK, they support independent films which have a medium budget

Budget: Low budget filming, Filmed with Cannon 7D camera roughly (£1000) whereas Thor2's camera work is much better as they use expensive equipment and better technology.

Described 'Terrifying' GC, 'The best British thriller' Telegraph, 'One of the best Horror of the year' HeyGuys.

Advertised through free screenings at many picture houses and websites:
http://www.hotukdeals.com/freebies/free-screening-for-students-fear-picturehouse-14-november-1708358
http://www.channel4.com/e4/slackers-club/articles/all/next-screening-in-fear

They are releasing the film 'IN FEAR' for free at picture houses for young teenagers, reasons for this is to allow the younger audience to make the film viral by using social media. Young people are basically marketing the film as they will use twitter to communicate to their friends.

http://www.theguardian.com/film/2013/nov/08/in-fear-alice-englert
Review about Alice Englert's experience and emotions over the film 'In Fear'

THOR: MARKETING AND DISTRIBUTION ESSAY

THOR: THE DARK WORLD – MARKETING, DISTRIBUTION & ANYTHING INTERESTING

Grace Mouloungui

Thor 2 was produced by Marvel studios and Directed by Alan Taylor.

Thor 2 has managed to gain a lot of success due to the excellent use of distribution and marketing. Also, Thor: The Dark World has earned $109.4 million worldwide.  On its opening day, it earned $8.2 million from 33 territories, in all of which it was the #1 film, including the UK and France, where the film opened higher than its predecessor.

Based on the opening numbers, the sequel could reach £22m. Thor has reached a lifetime total of £14.04m in the UK.

The first type of distribution was the first ever trailer posted on YouTube in April which was 106 seconds long to give the viewers a 1^st glimpse of the film. After that in August 2013, Another trailer was released on YouTube during YouTube Week, this trailer however, was a bit longer; 150 seconds long.

The cast of Thor even went over to Disneyland producer Kevin Fiege and cast members Tom Hiddleston, Natalie Portman and Anthony Hopkins presented additional footage at Disney's D23 Expo. This means that even more people became aware of the movie because Disney is a company known worldwide and watched by many different people.

Also in August 2013, Disney announced plans to promote the film with an attraction at Disneyland. The attraction called "Treasures of Asgard", located next to the Stark Industries exhibit inside Innovations in Tomorrowland, opened on November 1, 2013 and features displays of Asgardian relics and transports guests to Odin's throne room, where they are greeted by Thor. This gives Thor 2 even more publicity because it means that maybe even people who may not have originally been interested in seeing it could be persuaded by this attraction if they have enjoyed it.

Peter Bradshaw has described Thor as a “CGI product”.

Thor is not just a movie, it is much more than that, it has probably been described as a “product” because a lot more has come from it than just cinema views. For example as I stated before, the Disney attraction which is huge, there are also character figurines, a Thor electric hammer and the adult deluxe hammer, Thor 2 snapbacks, Thor adult and children costumes and the list goes on.  All of this Thor merchandise allows the film to expand its opportunities to become successful. In London Thor has been advertised on buses, television adverts on billboards.

Marketing and Distribution of Thor 2 - Lukas Kliucininkas

Marketing and Distribution for Thor 2: The Dark World

Outline the distribution of marketing Thor 2.

The film Thor 2: The Dark World has been distributed in many ways such as trailers, short advertise between T.V breaks and premiere which was held in London Leicester square.  Many companies had sponsored Thor 2 such as Disney and Marvel. This helped the film gain more popularity, as both companies are worldwide known; this also gave an influx of different audience. Alan Taylor who is well known and is a very successful film director directed the film. Also Thor was part of the film The Avengers that also gave him that extra popularity in order to gain more of an audience.

There are many YouTube trailers of the film; the firs trailer was published in April 2013, which had received outstanding number of views.  There were many companies which had advertises the film. Another element of distribution and marketing is advertising. Thor: The Dark World has been advertised on YouTube trailers, billboards and Premieres. Facebook and Twitter fan pages have also been made which Thor 2 stuff was posted.

As the casts are all seen as famous actors, this then allowed fans of each character to gain more interest, as they’re all fans of the character. The film was marketed in many ways such as comic books, film props (hammer, helmets and costume), snap backs, figurines and posters.  Thor: The Dark World has earned over $200 million profit, the marketing of the film may have helped it raise so much money as people would had bought miscellaneous items and other props from the film. Many items were sold for a high price for $24.99 for a Thor Hammer prop, there are many other items which had gone for high prices which all had an impact of the influx of the profit.

Thor has been described as a ‘CGI’ product by Peter Bradshaw, “Thor is not just a movie, it is much more than that, it has probably been described as a “product” because a lot more has come from it than just cinema views. For example as I started before, the Disney attraction which is huge, there are also characters figurines, an imitation of a Thor Hammer and costume.

Thor The Dark World By Sarah Mohamed

THOR

THE DARK WORLD

Production - The film was produced by Marvel Studios President Kevin Feige and was directed by Alan Taylor.

Stars in 'Thor The Dark World' - Chris Hemsworth, Natalie Portman, Tim Hiddleston, Anthony Hopkins.

  

 The budget - estimated $200 million

 Marketing - In April 2013, Marvel released the first trailer for Thor The Dark World. August 2013, Marvel released a second trailer for the film as part of Youtube's Geek Week. In August 2013, Disney announced plans to promote the film with an attraction at Dineyland. The attraction is called Treasures of Asgard. 

 Release Date - October 30th 2013

Thor: The Dark World has earned $109.4 million worldwide.

Exclusive Interview with Chris Hemsworth and Tim Hiddleston

By Sarah Mohamed

Thor 2: The dark world By Antonia Enemuwe

Researching the production, distribution and exhibition of Thor 2

Q) Who produced and directed Thor 2?

A) The film was produced by kevin feige and it was directed by Alan Taylor.

Q) What was the budget?

A) $200 million.

Q) Who stars in it?

A) The film features Chris Hemsworth, Natalie Portman and Tom Hiddleston as the main characters.

Q) What technology has been used to make the film?

Q) How is Thor 2 being marketed and where?

A) In August 2013, Disney announced plans to promote the film with an attraction at Disneyland. The attraction is called 'Treasures of Asgard'. Marvel released a trailer for the film on YouTube. And in March 2013' Marvel announced the release of a two-issue comic book prelude by writers.

Q) Are there examples of synergy with other products/merchandise?

A) Thor t-shirts are selling at $23.99 each. There are also action figures of the characters and Thor's hammer that you can purchase from the marvel website.

Q) Any cross media convergence?

A) 

Q) Where and when is Thor 2 being released (nationwide, worldwide) and in what cinemas?

A) The world premiere of Thor 2 took place on October 22, 2013 at the odeon in Leicester square in London. The film was released theatrically in the UK eight days later on October 30. The film held its north American premiere at the El Captain theatre in Hollywood and will be released into US cinemas on November 5, 2013.

Q) What formats will it be available in?

A) The film will be available on DVD, Blu-ray and iTunes by mid next year.

Q) Who is the target audience?

A) Teenagers and young adults.

THOR: THE DARK WORLD BY GRACE

Thor 2 was produced by Marvel Studios:
Marvel Studios, Inc. originally known as Marvel Films from 1993 to 1996, is an American television and motion picture studio based in Manhattan Beach, California which was founded by Avi Arad. Marvel Studios, Inc. 

Thor 2 was directed by Alan Taylor:
an American television and film director, television producer, and screenwriter.


Thor 2 had a "modest" budget of $28 million


Thor 2 includes stars such as:
Chris Hemsworth ... Thor, Natalie Portman ... Jane Foster, Tom Hiddleston ... Loki
    

Thor 2's marketing:
In August 2013, Marvel released a second trailer for the film as part of YouTube's Geek Week.
Also in August 2013, Disney announced plans to promote the film with an attraction at Disneyland. The attraction called "Treasures of Asgard", opened on November 1, 2013 and features displays of Asgardian relics and transports guests to Odin's throne room, where they are greeted by Thor.


Thor 2 release dates
30th October: Belgium, Finland, France, Indonesia, Ireland, UK, Philippines 
31st October: New Zealand, Spain, Australia, Portugal
1st November: Brazil, Mexico, China, Turkey, Russia
7th November: Peru, Chile, Thailand
8th November: USA, Canada, Poland, India, Vietnam
UK: IMAX, ODEON, CINEWORLD, VUE

Thor 2 will be digitally remastered for the IMAX format and will be released in international 
theaters in IMAX 3D on October 30th. 

AMC : Movie Talk

Rotten Tomatoes Review 
http://www.rottentomatoes.com/m/thor_the_dark_world/

Tabloid Reviews
http://www.theguardian.com/film/2013/oct/23/thor-the-dark-world-review
http://whatculture.com/film/thor-dark-world-review.php