Researching the production, distribution and exhibition of Thor 2
Q) Who produced and directed Thor 2?
A) The film was produced by kevin feige and it was directed by Alan Taylor.
Q) What was the budget?
A) $200 million.
Q) Who stars in it?
A) The film features Chris Hemsworth, Natalie Portman and Tom Hiddleston as the main characters.
Q) What technology has been used to make the film?
Q) How is Thor 2 being marketed and where?
A) In August 2013, Disney announced plans to promote the film with an attraction at Disneyland. The attraction is called 'Treasures of Asgard'. Marvel released a trailer for the film on YouTube. And in March 2013' Marvel announced the release of a two-issue comic book prelude by writers.
Q) Are there examples of synergy with other products/merchandise?
A) Thor t-shirts are selling at $23.99 each. There are also action figures of the characters and Thor's hammer that you can purchase from the marvel website.
Q) Any cross media convergence?
A)
Q) Where and when is Thor 2 being released (nationwide, worldwide) and in what cinemas?
A) The world premiere of Thor 2 took place on October 22, 2013 at the odeon in Leicester square in London. The film was released theatrically in the UK eight days later on October 30. The film held its north American premiere at the El Captain theatre in Hollywood and will be released into US cinemas on November 5, 2013.
Q) What formats will it be available in?
A) The film will be available on DVD, Blu-ray and iTunes by mid next year.
Q) Who is the target audience?
A) Teenagers and young adults.
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