THOR: MARKETING AND DISTRIBUTION ESSAY

THOR: THE DARK WORLD – MARKETING, DISTRIBUTION & ANYTHING INTERESTING

Grace Mouloungui

Thor 2 was produced by Marvel studios and Directed by Alan Taylor.

Thor 2 has managed to gain a lot of success due to the excellent use of distribution and marketing. Also, Thor: The Dark World has earned $109.4 million worldwide.  On its opening day, it earned $8.2 million from 33 territories, in all of which it was the #1 film, including the UK and France, where the film opened higher than its predecessor.

Based on the opening numbers, the sequel could reach £22m. Thor has reached a lifetime total of £14.04m in the UK.

The first type of distribution was the first ever trailer posted on YouTube in April which was 106 seconds long to give the viewers a 1^st glimpse of the film. After that in August 2013, Another trailer was released on YouTube during YouTube Week, this trailer however, was a bit longer; 150 seconds long.

The cast of Thor even went over to Disneyland producer Kevin Fiege and cast members Tom Hiddleston, Natalie Portman and Anthony Hopkins presented additional footage at Disney's D23 Expo. This means that even more people became aware of the movie because Disney is a company known worldwide and watched by many different people.

Also in August 2013, Disney announced plans to promote the film with an attraction at Disneyland. The attraction called "Treasures of Asgard", located next to the Stark Industries exhibit inside Innovations in Tomorrowland, opened on November 1, 2013 and features displays of Asgardian relics and transports guests to Odin's throne room, where they are greeted by Thor. This gives Thor 2 even more publicity because it means that maybe even people who may not have originally been interested in seeing it could be persuaded by this attraction if they have enjoyed it.

Peter Bradshaw has described Thor as a “CGI product”.

Thor is not just a movie, it is much more than that, it has probably been described as a “product” because a lot more has come from it than just cinema views. For example as I stated before, the Disney attraction which is huge, there are also character figurines, a Thor electric hammer and the adult deluxe hammer, Thor 2 snapbacks, Thor adult and children costumes and the list goes on.  All of this Thor merchandise allows the film to expand its opportunities to become successful. In London Thor has been advertised on buses, television adverts on billboards.